VAIN

AI stills and key visuals

Key visuals, out-of-home, e-commerce sets and social imagery, produced in the same pipeline as the films, so a campaign looks like one campaign.

AI stills and key visuals

What you get

  • Key visuals and adaptations in every aspect ratio you need, print-ready at the resolution the placement asks for.
  • Product imagery matched to the real product: label, colour, proportions, materials.
  • Characters that can return in the film, the stills and next year's campaign.
  • Retouching, compositing and clean-up by hand where generation is not enough.

What it is good for

  • Campaigns with a film at the centre and dozens of placements around it.
  • Seasonal and regional adaptations without a new shoot.
  • Mood boards and look development before a hybrid or live-action production.

What it is not

  • Not stock. Every image is made for the brief, with rights that are clear and a look that belongs to the brand.

Questions we get asked

All questions

Do you also make stills and key visuals?

Yes. Key visuals, out-of-home, e-commerce sets and social imagery, with the same characters and looks as the film, in every aspect ratio and at print resolution. See stills and key visuals.

Do characters and products stay consistent?

They have to. Characters, products and locations are cast as fixed assets before generation starts, and every shot is checked against them. Where a hand, a label or a reflection drifts, post-production corrects it on the frame instead of re-rolling the scene. See post-production.

Who holds the rights to the finished film?

You receive the usage rights defined in the offer, for the media, territories and period agreed; broader or unlimited rights are a line item. The standard rules are in our terms and conditions. Synthetic characters and looks we developed stay with the studio unless bought out.