VAIN

How a job runs

Seven steps from brief to delivery. One director from start to end, a post-production team behind him.

Generated, then directed.

  • Built for feedback

    Agency rounds and client boards are part of the plan. Changes land where you pointed.

  • Control over the output

    Consistent characters. Products accurate to the label. Looks that survive a campaign.

  • Post-production

    3D tracking, CGI corrections, compositing, grade, sound. Every job runs through it.

  • Clean rights

    EU AI Act labelling, IP-aware workflows, clear usage terms.

  1. Brief and estimate

    You send the brief, the deck or a call; we answer with a treatment, a schedule and a fixed price for a defined scope.

  2. Look development

    Before motion, stills: look, light and world on a board, where big changes are cheap.

  3. Casting

    Characters, products and locations are cast as fixed assets that stay the same in every shot and every version.

  4. Storyboard sign-off

    A full storyboard of approved frames, cut to the timing of the spot; you sign it off, we render motion against it.

  5. Generation and edit

    Shots are generated in many takes, cut by an editor, performances chosen by the director.

  6. Feedback rounds

    Two correction rounds per production step are included, as in our terms; feedback lands on the frame and is corrected there, not re-rolled.

  7. Post and delivery

    Grade, sound, music, voice-over, mastering, versions; delivery via a European CDN, labelled per EU AI Act, with a usage-rights sheet.

Rights, labelling, data

  • Usage rights

    You receive the usage rights defined in the offer, for the media, territories and period agreed. Broader rights are a line item, not a surprise.

  • EU AI Act

    AI-generated content is labelled where the law requires it. We document which parts of a film were generated.

  • Your data

    Briefs, products, likenesses and references are used only for your job and do not train public models. Brands that need everything on their own infrastructure: see Enterprise.

  • Likeness and talent

    Real people appear only with a signed release. Synthetic characters are built without reference to a real person unless one has licensed their likeness.

Timelines

Timelines follow the brief. A campaign can take two months, and should.

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