Eyewa - The Moonwatcher

The campaign needed a character who could carry a full minute and return in stills and cut-downs without drifting. VAIN developed him as a cast member: a fixed face, wardrobe and age that survive every shot, from close-up to wide.

Produced with The Meek Club and Viartco. The film runs as a hero spot; the same character feeds the key visuals and social formats of the campaign.