Arnulfbogen
A real-estate brand film for a building that did not exist yet: architecture, light and people, before the first tenant moved in.
Generative film is a natural fit for real estate: the building can be shown finished, lived in and lit at the hour that flatters it, from plans and renderings.
Three films, one per part of the building: the roof terrace, the existing floors, the car park. Each one walks through the finished space with people in it, cut from generated shots and finished in post.
The three films
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