VAIN

Lilly's Kitchen - Before Christmas

Christmas campaign for cat (or other) lovers.

Lilly's Kitchen - Before Christmas, Social spot

Animals are the hardest cast in generative film. Fur, weight, the way a cat steps off a rug: the model gets it wrong more often than right, so every shot went through the same rounds a live-action edit would, with the director choosing takes instead of accepting the first roll.

The result is a warm, quiet film that holds a single character, a single cat and a single home for sixty seconds, which is exactly what a brand film needs and what raw generation cannot deliver on its own.