Persil - The Future of Laundry

The brief asked for a near, believable future, premium and cinematic, with the brand carried by light rather than by a colour filter. Every real scene keeps natural skin tones and lets one light source per scene bring in the brand accent.

Generated shot by shot against a 41-shot storyboard and a look book that fixed camera, lenses, grain and halation before the first frame was rendered. Cut to the beat from the first second, finished in post.