Hydrasmect
A pharma TVC: the strictest category for claims, labels and packshots, produced generatively.
Pharma advertising leaves no room for a product that looks roughly right. Packshots were built to the reference pack and checked against it frame by frame.
Twenty seconds for television, with a ten-second cut-down and square and vertical versions for social, all from the same generated material. The TV master was delivered to broadcast specification.