AVON Anew
A beauty film across three generations: a grandmother, a girl, a living room, and skin that has to look like skin.
Beauty is where generative video is judged hardest. Skin texture, product accuracy and a face that stays the same person for forty seconds are not optional. The film was developed through stills first, approved look by look, then moved into motion.
Product shots follow the label. Where generation drifted, post-production corrected it in 3D and compositing rather than re-rolling the scene.